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What Is Email Marketing?

The question that many ask us, What Is Email Marketing?
In this technological era almost everyone has an email (electronic mail) for a variety of purposes, whether it is for work, business, social media, to online transactions. It is certain that those who use a computer or laptop for everyday activities have an email account of various email services for free or paid.

#internet Marketing in the world, utilizing the email list for marketing is one marketing strategy that is very effective because it deals we could go directly to the email inbox prospecting and read by them. In addition, email marketing is considered more effective for marketing in this way can reach the prospects of potential, plus more usually sales by using the medium of email conversion is very good.

What is Email Marketing?
As already mentioned above, email marketing is a marketing ploy that is often done by the online business by utilizing the email media (electronic mail). Email marketing is sent to potential customers who have never purchased a product, and also to customers who are already customers. In addition to sending email product offering to prospective buyers, media mail is also often used as a medium to establish good relations with the subscriber via email newsletters.

With email marketing, an entrepreneur can always connect with their customers or prospective customers continuously. In addition to offering products, email marketing can also create relationships between businesses with their customers properly maintained in the long term.

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Type Email Marketing?


There are several types of email marketing is done by online entrepreneurs, including direct mail, email retention, and advertise in email list of others.

1. Direct Email
Direct mail is a message that you send to a customer email list where email is a message containing offers or promotions. Direct mail can be in the form of text only or also in the form of HTML that contains multimedia messages in the form of interest.

Quite a lot of online businesses are mistaken in using direct mail to their customers to send offers / promotions with a barrage so impressed the email message containing SPAM. The wrong approach (SPAM) to customers or potential customers can be bad, for example, customers or prospective customers will remove us from the list of email addresses White List them or Unsubscribe.

2. Retention Email

Retention emails are emails that we send to existing customers to stay connected with our business, it is crucial for all kinds of businesses. The contents of the email message retention usually aim to maintain good relations between employers and their customers, this is one of the different ways to offer our products to customers. By doing so, we will be much easier to market new products or services to customers with a unique approach.

For entrepreneurs who market their products or services online and wish to continue to maintain good relationships with their customers, it must send regular emails to subscribers and subscriber. Retention emails should not contain promotional messages, it helps interspersed with tips and valuable information that is important to know the customers. Customers are happy with the contents of your email will continue to be loyal to continually grow your business, this course is very important for all employers, especially those who have a business in a competitive market.

3. Advertise in Other People's Email

This is one form of marketing that is very effective in online marketing. For those of us who do not have a lot of email lists and subscriber, we can use an email list of other publishers to pay money to those that want to send email to their list where in your email for a message of our business promotion.

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Quite a lot of product owners successfully market their products this way. Those who have an email list that pretty much normally be willing to market other people's products for profit, either by affiliation or by other means. So do not be surprised if there are online businesses that can earn tens of millions of rupiah in one day from internet by utilizing email marketing.


Benefits of Email Marketing For Your Online Business?


Some of the benefits of email marketing has been mentioned previously. To complete it, here are some of the benefits of email marketing for your online business:

1. Personal Characteristically

Email marketing is private / personal will usually get more attention from the customers or potential customers. When customers / potential customers feel comfortable receiving email from us, it will be much easier to offer anything to them via email that we send.

2. Applied Information Faster

Sending promotional messages or offers via postal mail media usually much longer than the email. Plus, we also have to wait for the response of customers by mail that they send through the post, it would take a long time and was not effective. With email marketing, we can reach out to customers in a very quick time directly to their personal email so that we get the result will be faster.

3. Cost Much More Affordable

Indeed, we need the services of responder email providers, but these costs would be much cheaper and effective than if we use physical mail. Level responsive direct mail is usually higher, which is why email marketing is very profitable.

4. Campaign Measurable

Campaign which we do through email marketing we can measure well because we can see how many emails are sent to the customer and how the customer response. By doing so, we can do a better analysis of the campaign is done and can immediately make the necessary changes to the current campaign.

5. Build Good Relationships With Customers

As mentioned earlier, we can easily establish good relationships with customers and potential customers via email marketing. Emails that we send to the form of tips, important information, promotional products, and others, with an easier way.

How to Create a New Email in Gmail, Yahoo, and Hotmail

How To Make Free Email in Gmail (Google Mail)

This is my favorite free email service. In addition to making email for free, we can also create a Google account plus easily if already have a Gmail account.
1. First, visit Google mail
2. Click the "Create an account" or "Create account" in the upper right of the page Google mail.


3. Fill out the fields on the page filling with your data:
  • Name: fill with your full name, first name and last name
  • Choose your username: fill in your desired email address
  • Create a password: fill passwords that are easy to guess, but easy to remember
  • Confirm your password: repeat enter your previous password
  • Date of birth: fill in the date, month, and year of your birth
  • Gender: select according to your gender
  • Mobile: fill in your phone number for security
  • Prove you're not a robot: the content of the code (2 words with spaces) that exist in the page
  • Location: content according to the country where you live
  • Check the column agreeing to the terms and policies of Google
  • Click the "next step"
4. The next step is to set up your profile by adding a photo of your profile. To add a photo, please click on the button "Add Photos Profile". You can use photos from your computer. When finished set your profile photo, click the "next step".

5. Voila, a Google mail account has been created. Please click the "Proceed to Gmail" to enter your email page.

How To Make Email in Hotmail

Hotmail's free email service provided by Microsoft.com. It is not as popular as Gmail and Yahoo mail, but the service is widely used by people.

1. First, go to the Hotmail website

2. Click the "Sign up now" at the bottom right of the page Hotmail.

3. Fill in the fields provided to enter your data:
  • Name: fill in your first name and last name
  • Birth date: fill in the date, month, and year of your birth
  • Gender: select gender
  • Microsoft account name: fill in your desired email address in your Microsoft account
  • Create password: fill in your desired password
  • Reenter password: enter your password
  • Phone number: fill in your phone number, to the security of email accounts
  • Alternate email address: fill in your other email address, leave blank for no. If you do not fill an alternate email then you have to fill in a question and secret answer to maintaining the security of your email account.
  • Country region: select your country of residence
  • Postal code: fill in your zip code
  • Enter the characters you see: fill in the characters you see, is to prevent spam
  • Then click the "I Accept"
4. Tadaaaa, your email account at Hotmail has become. The next step you can click on the "Continue to inbox" to see your email page.

Such short information how to create a new email in Gmail, Yahoo mail and Hotmail. Hopefully this article can help you in creating new email accounts easily and quickly. Thank you for reading my article :)


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